Understanding Online Advertising

Being a digital agency, we understand online advertising- it’s kind of our thing. We also understand that online advertising can be pretty confusing for most, especially when you start throwing in those strange acronyms like PPC, SEO, SEM… what is that? If you’re asking that question, then this infographic will help you understand what they mean and how they all work together.

Related Articles

  • Digital Strategy, Flume News
PPC Data to Supercharge SEO: Paid + Organic Integration
In 2026, smart marketers know that paid and organic search are two sides of the same coin. PPC (pay-per-click) campaigns
Read More
  • Digital Strategy, Flume News
Human Edge in Digital Marketing: Talent Drives 2026 Wins 
Digital marketing in 2026 isn’t just about the latest AI tools, platforms, or automated campaigns. There’s no denying that generative
Read More
  • Digital Strategy, Flume News
Why Brands Are Posting Fake Apologies
If you’ve been anywhere near social media recently, you’ve probably seen the “formal apology” trend that’s been doing the rounds.
Read More
  • Digital Strategy, Flume News
DIGITAL SUSTAINABILITY IS THE NEW BLACK (AND GREEN)
Here’s a mildly horrifying fact: the internet produces more CO₂ than the aviation industry. Yes, your wholesome cat videos and
Read More
Show More

chat with one of the top digital marketing agencies in south africa

Enquiry Form 2023

SERVICES OF INTEREST (SELECT ALL THAT APPLY)

FOR MORE INFORMATION PLEASE EMAIL : INFO@FLUME.CO.ZA

Newsletter Signup

Subscription Form

Subscribe to receive our quarterly Flume Playbook.

Johannesburg

Cape Town

Amsterdam

Follow Us

*Caution: A scam using the name Flume has come to our attention. Our legal team is actively addressing this issue. Please refrain from engaging in the scam. For further details, contact us through the form below.

Copyright © 2025, ©  Flume Digital